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SEO / SEM

SEO / SEM

A search engine optimization blog for hunting outfitters, guides and lodges to help their internet marketing presence. 3plains has been performing organic SEO since 2001 for the hunting, fishing and outdoor industry.

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3plains Partners With Orvis® Endorsed Lodges

3plains Partners With Orvis® Endorsed Lodges

May 03, 2019 by

3plains is honored to announce a partnership with ORVIS® Endorsed Lodges, and will honor a 20% discount on all custom website design and marketing packages.

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Why You Shouldn’t Do Searches For Your Google Ads or Search Your Own Keywords

Why You Shouldn’t Do Searches For Your Google Ads or Search Your Own Keywords

April 29, 2019 by

This may seem obvious but if you search for your ads, STOP DOING IT & do not click on them. You are depleting your ad budget and hurting your quality score, which will increase your cost per click. When you click on your own ad, without spending a significant amount of time on your website or close the window, it hurts the quality score of your Google Ads account and the Ad Rank for your ads.

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Bye Bye Google+

February 01, 2019 by

The Google+ social media network never really took off, and never earning the buzz that was once forecasted for it. The main areas of the site that flourished and grew in user engagement were Photos, Communities and Collections. A personally believe a large majority of the users didn't even know what the hell the network even was. Either way, goodbye Google+ and I'm glad. Another terrible social media product that ended up like MySpace.

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Gain on your Competition through Proper SEO Techniques

December 21, 2018 by

Our usual phone call with a new/current client is a comment about how is my competition achieving rankings and how can I achieve the same thing?

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Why SEO Matters [3plains Client Update]

December 05, 2018 by

Search is the number one source of external traffic for content sites, driving 34.8 percent of site visits in 2017, compared to 25.6 percent from social.

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How Much Should You Budget for SEO Services?

October 10, 2018 by

We have been pretty busy here during Q3 at 3plains, so I figured I would at least post a good article. I read a variety of SEO, marketing and industry related online publications and this point jumped out at me and I thought was quite relevant to 3plains customers - A recent survey reported that less than half of all small businesses have an SEO budget.

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3plains Welcomes Our Last Month's New Customers

3plains Welcomes Our Last Month's New Customers

July 23, 2018 by

3plains is welcoming our latest and last month's website customers. The summer has been hot with new websites thanks to 3plains. In the months of June & July we have launched over 15 websites, almost two a week, but we're just getting started giving our customers sleek new mobile friendly websites.

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Overbuying domain names

Overbuying domain names

July 26, 2017 by

In talking with our customers over the years, I find a common problem is overbuying domain names, running multiple websites, or buying domain name privacy options which is really unnecessary.

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I can't find my website in a Google search. What's the problem?

I can't find my website in a Google search. What's the problem?

May 03, 2017 by

This is by far the most common question and/or statement we get both from current customers and potential customers. Clients as me all the time why isn't my website showing up in Google on the first page anymore? It's at this point I have to ask a series of questions and even ask what exact terms they are even searching or that they feel they need to rank for.

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Search Stats: Nearly 60% of searches now from mobile devices

March 30, 2017 by

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices and could possibly be up to 60 percent. This begs the question, if your website isn't mobile, why haven't you converted it to mobile / reponsive yet?

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Google Algorithm Update Fred [March 8th Unconfirmed Update]

Google Algorithm Update Fred [March 8th Unconfirmed Update]

March 20, 2017 by

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a major algorithmic update that affects search results in significant ways. This last major Google update dubbed Fred appears to be one of those major Google algorithmic updates.

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The Ever-Changing World of Website Design

The Ever-Changing World of Website Design

December 22, 2016 by

Designing for the web is a rollercoaster ride of fads and technology. Every time someone comes up with some new trick with HTML5, or CSS3, or even a javascript library everyone wants to jump on the bandwagon to “keep up with everyone else”. Here’s the problem with that. The latest fads don’t work for everyone. New languages and new technology aren’t always better. The old adage “if it ain’t broke don’t fix it” rings truer than ever these days.

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Google Penguin Update 4.0

Google Penguin Update 4.0

October 02, 2016 by

Has your SEMRush, SEOMoz, Google Analytics Account, or other Tracking Software been bouncing around here in the last several weeks? Well, there is possibly a reason for that - Google Penguin 4.0.

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The Pharma Hack & SEO Implications

The Pharma Hack & SEO Implications

September 29, 2016 by

We usually have multiple projects going at once and I'm one of the multiple 3plains employees who are working on any given project at one time. Typically I'm involved with the setup, the launch and the search engine marketing side of projects. For this project, my employee had noted in the initial project ticket that when this new client had signed on, that his rankings were not what they used to be - in fact "terrible" was the word used multiple times.

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11 Most Common On-Site SEO Issues

11 Most Common On-Site SEO Issues

July 21, 2016 by

If you want your website to rank well in Google and the other search engines, it's necessary you understand the basics first. SEM Rush collected anonymous data on 100,000 websites and 450 million pages using SEMrush’s Site Audit tool to determine top SEO issues and how many websites these issues affect.

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Changing Web Companies

Changing Web Companies

June 08, 2016 by

For some clients, changing web companies is and can be a miserable and gut-wrenching experience - how to tell your old company you are firing them and then hoping your new web company actually can deliver what they say they can and are going to do.

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Cheap SEO Is a Complete Waste of Time & Money

Cheap SEO Is a Complete Waste of Time & Money

October 30, 2015 by

Every week, we phone calls from business owners needing SEO and attempting to understand what SEO ultimately costs. We have found these business owners call us and either think we are way too expensive, get incorrect information or got fed a line of bullshit by another company of what it costs or what goes into SEO.

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Mobile Friendly Website Example

Mobile Friendly Website Example

June 23, 2015 by

We did hear from several of our customers asking about what is all entailed with moving their website over to a mobile friendly design and what makes a website "mobile friendly". So let's take a look at one of our fishing website design customers Aabsolute Charters who moved their website over to a mobile friendly design last week.

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Mobilegeddon - The Sky is Not Falling

Mobilegeddon - The Sky is Not Falling

April 21, 2015 by

If you haven't heard yet, Google has a big algorithm update out today. If you remember Y2K, the grid did not go offline because of a 2 digit issue. In my opinion, Google announcing this new mobile update is no different.

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Bing Search Gaining Traction - Up to 20%

Bing Search Gaining Traction - Up to 20%

April 18, 2015 by

Bing crossed the 20% threshold in search for the first time in March. That's according to a new U.S. desktop search report from comScore, released this week.

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Quality Website Traffic + Leads = Bookings

Quality Website Traffic + Leads = Bookings

January 20, 2015 by

In 2011, we began a SEO campaign for a customer. When we first started working with the customer a few years back, they were under the assumption being #1 in the search engines is the end-all-be-all.

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Unrealistic SEO Expectations

Unrealistic SEO Expectations

December 30, 2014 by

With all the changes we've seen in the field of SEO in recent years, as a client, you need to think differently when it comes to expectations with SEO. If you don't, more than likely you will be going down the path burning through SEO after SEO, after SEO.

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Promotional Video Marketing Hunting Outfitters

Promotional Video Marketing Hunting Outfitters

May 09, 2014 by

Finally here and hot off the press. The promotional video that was shot out at Buffalo Butte Ranch in South Dakota is ready for viewing!

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Recovering from a Google penalty

Recovering from a Google penalty

August 29, 2013 by

We recently had a Arkansas waterfowl hunting outfitter call us looking for a new website. He let us know that he had his website since 1996 and he had received a lot of business from his website - up until summer of 2012. After summer 2012, he said the calls just stopped coming in. Not only that, he was not even ranking in the first 500 SERP's in Google. Wow, not good; but not the first time we have seen this.

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2013 Success Tips from 3plains

2013 Success Tips from 3plains

January 14, 2013 by

Make your outfitting business a success in 2013 with tips from the 3plains team. Read what the 3plains professionals have to say...

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Invest into your Website - Not Facebook

Invest into your Website - Not Facebook

November 22, 2012 by

Facebook is great for connecting with friends and family, however it is not necessarily a good tool for marketing your business.

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comScore May 2012 Search Engine Rankings

comScore May 2012 Search Engine Rankings

June 19, 2012 by

RESTON, Va., June 13, 2012 -- /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted.

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comScore Releases April 2012 U.S. Search Rankings

comScore Releases April 2012 U.S. Search Rankings

May 22, 2012 by

comScore, Inc. has released it's April 2012 search engine results. What does this mean for us in the hunting industry and our outfitter websites? The dominance of being on the first page in Google.

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SEO Pricing Apples to Apples

May 15, 2012 by

We get a lot of phone calls about SEO and what things cost. I wanted to take the time to write a post for potential 3plains customers on what they should expect on SEO pricing from 3plains, how to compare other SEO companies and what questions to ask your potential SEO company.

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Do we just build outdoor websites?

Do we just build outdoor websites?

March 09, 2012 by

We get asked a lot if we "just build outdoor websites", so we thought it would be nice to show a highlighted project from a landscaping company in Minneapolis Minnesota.

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Google Instant

Google Instant

September 12, 2010 by

Google instant is out. What is Google instant? Predictive Search. Should you activate Google Instant Search, you'll start seeing search results as soon as you start typing. You'll also be shown a range of possible queries in grey to refine your options, all before you ever hit the "Search" button.

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SEO 101

SEO 101

August 24, 2010 by

We build a lot of websites and after we launch the website, typically the next questions are: I couldn't find us in the search engines?, I couldn't find our website searching our name?, I couldn't find us searching "XYZ Keywords" or "XYZ Phrase"?, Why are we not on the first page for "XYZ Phrase"?, Can you get us on the first page in the search engines?

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SEO vs. Print Ads

SEO vs. Print Ads

August 02, 2010 by

How much potential business is out there searching for you and CAN'T find you because you haven't setup a budget for search engine marketing and SEO?

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