What is the difference between Search Engine Placement and Search Engine Optimization?

Online companies have been selling pretty hard over the phone lately and it made me want to write a quick document as a reference guide so you can understand what you are getting for the price and the value of what you actually get.


For purposes of understanding what they are selling, there are a few key items to understand. Please view the graphic off to the right for clarification.

The results under the top AdWords are the results SEO's will attempt to rank you for.

The AdWords circled in red as noted in the graphic are Paid Google AdWords. This is what AdWord Professionals are selling to you the consumer. You pay them to run your AdWords campaign. It's that simple. The question is, can your current provider do this?

Some quick terms and vocabulary before we dig into the value of paid Adwords.

PPC is often referred to as:

  • Pay Per Click
  • AdWords
  • Google AdWords
  • Google Advertising
  • Search Engine Positioning (SEP)
  • Paid Search Engine Traffic
  • Paid Placement

SEO is often referred to as:

  • Organic Results
  • Organic SEO
  • Search Engine Optimization
  • Search Engine Marketing
  • Organic Search Engine Optimization
  • Natural Search Engine Traffic
  • Natural Results
The Difference Between SEO and PPC

I hear a lot of AdWord sales professionals touting how great their services are and how great AdWords/PPC is for your business and how being #1 is important. I will agree to a certain degree, but there are a SEVERAL key distinctions that need to be made between Search Engine Optimization and Pay Per Click advertising.

In the article below by SEOMoves.com, it breaks down how much you actually spend on each click with SEO vs. PPC. Please read this article as it's very important to your business and understanding revenue comparisons of each model/service. They do a good job breaking down each and the value.

Did You Read The Article?

If so, you will have read these key points:

  • 80% of the traffic comes from the natural search engine traffic
  • A PPC visitor costs .44 each
  • A SEO visitor costs .01 each

Conclusion: PCC is a great reinforcement to your natural search engine efforts and brand.

Yes, I Want to Start PPC Ads

AdWord professional companies may know there job, but do they understand your business? Please keep that in mind when picking a Adwords professional. If you feel PPC is a good balance to your SEO strategy, 3plains can get you started on a paid placement campaign. Click here to read more.

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