SEO Random Emails
Online companies have been selling pretty hard over the phone lately and it made me want to write a quick document as a reference guide so you can understand what you are getting for the price and the value of what you actually get.
For purposes of understanding what they are selling, there are a few key items to understand. Please view the graphic off to the right for clarification.
The results under the top AdWords are the results SEO's will attempt to rank you for.
The AdWords circled in red as noted in the graphic are Paid Google AdWords. This is what AdWord Professionals are selling to you the consumer. You pay them to run your AdWords campaign. It's that simple. The question is, can your current provider do this?
Some quick terms and vocabulary before we dig into the value of paid Adwords.
PPC is often referred to as:
- Pay Per Click
- Google AdWords
- Google Advertising
- Search Engine Positioning (SEP)
- Paid Search Engine Traffic
- Paid Placement
SEO is often referred to as:
- Organic Results
- Organic SEO
- Search Engine Optimization
- Search Engine Marketing
- Organic Search Engine Optimization
- Natural Search Engine Traffic
- Natural Results
The Difference Between SEO and PPC
I hear a lot of AdWord sales professionals touting how great their services are and how great AdWords/PPC is for your business and how being #1 is important. I will agree to a certain degree, but there are a SEVERAL key distinctions that need to be made between Search Engine Optimization and Pay Per Click advertising.
In the article below by SEOMoves.com, it breaks down how much you actually spend on each click with SEO vs. PPC. Please read this article as it's very important to your business and understanding revenue comparisons of each model/service. They do a good job breaking down each and the value.
Did You Read The Article?
If so, you will have read these key points:
- 80% of the traffic comes from the natural search engine traffic
- A PPC visitor costs .44 each
- A SEO visitor costs .01 each
Conclusion: PCC is a great reinforcement to your natural search engine efforts and brand.
Yes, I Want to Start PPC Ads
AdWord professional companies may know there job, but do they understand your business? Please keep that in mind when picking a Adwords professional. If you feel PPC is a good balance to your SEO strategy, 3plains can get you started on a paid placement campaign. Click here to read more.
If you get any emails like below, it's pretty obvious they are spam.
From: "Tom Dean" <email@example.com>
Date: September 30, 2019 at 4:09:17 AM PDT
Subject: Re: yourcompany.com Website Issues
Dear yourcompany.com owner,
Not sure if you knew this but your website yourcompany.com has some problems that you might want to consider looking into. I spent 2-3 minutes looking around and found:
- It doesn't work properly on Mobile Phones, at all (which is how people browse the web these days).
- It doesn't adjust properly when you resize the screen (Google recommends RESPONSIVE Websites rather than ADAPTIVE)
- It's hard to read on larger displays
- The design looks really, really dated compared to some of your competitors.
I actually do web design as a living so I figured I'd reach out and let you know there's serious room for dead easy(and affordable) improvement. If you would like, I can send you some of my previous work samples.
I can develop the website on a more advanced platform at an affordable price. That price also includes making it complete mobile responsive which will support all modern devices including all ranges of screen sizes.
Is that something you'd be interested in?
Senior Frontend Developer
P.S: This is onetime email and you may ask us to "REMOVE" you from our mailing list.
You can see the robotic nature with the cut and paste nature of the email. Also notice there is no website mentioned below, nor a professional email? The email is firstname.lastname@example.org.
From: "Frank C." <email@example.com>
To: A 3plains Client
Sent: Friday, March 1, 2019 9:19:31 AM
Subject: About companyname.com
Dear companyname.com manager,
I was going through your website recently, and wanted to discuss a few pointers about companyname.com
I noticed your website has been around for quite some time, yet it does not have an optimum presence in terms of its design, user-experience & SEO. I believe it is greatly impacting you from reaching and keeping your online audience from a very long time.
I have spent some time on your site and have compiled a list of some immediate fixes that would significantly improve your reach & visibility towards your audience. These include:
~ Your website’s major design & SEO flaws related to design & interface.
~ What your competitors are doing in terms of online advertising and how it’s benefitting them.
~ What are the immediate things you could do to promote your brand, for your key-terms related to: Company Name - Keyword Terms Go Here From Meta Title
I come from a Website Management Company based in LA. My team is proficient in web development using all major CMS platforms, in SEO, Content Creations, and paid campaigns to help you with your online efforts.
With your permission, I’ll share with you the above mentioned findings about your website, and how I could drastically improve the overall website experience, traffic & leads by fixing the mentioned issues.
Let me know if this interests you, and we can take the discussion further. Is XXX-XXX-XXXX the right number to reach you in this concern?
SEO & Website Consultant
LA digital Co., 5280 E Beverly, Los Angeles CA, 90022
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