What is Retargeting?
Retargeting, also known as remarketing, is an avenue of internet marketing that can help keep your products and services in front of prospective customers after they leave your website. For the majority of businesses, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach 98% of users who don’t act on their first visit to your website.
Here’s how it works: we add a piece of code to your website called a tracking tag or pixel. Once in place, the tracking tag places an anonymous cookie in the browser of every new visitor who visits your site. Now that your visitors have been tagged with a unique "cookie", our platform searches for them across Facebook or websites in our network to display your ads to them.
In the image to the right, you will see a retargeting example with a Cabela's Ad showing on the right-hand side of the StarTribune.com website. This is because I have visited Cabela's website in the past, so Cabela's is retargeting or "remarketing" to me. Your business ads will work in the same way.
How can retargeting help my business?
Businesses employ extensive marketing budgets and resources to bring traffic to their websites. Retargeting allows your business to continue marketing to these valuable prospects after they have exited your website. When your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your website.
Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.
3plains retargeting services:
Our platform has partnerships with all the major ad networks on the web, like Facebook, Google Display Network, and many more. When someone with your site's cookie loads a web page anywhere on the internet that has an ad from a network working with our platform, your company’s ad will display and give the visitor the option to click back to your website.
This happens in a real-time auction process called "real-time bidding". Our platform bids against thousands of other platforms for each individual impression.
3plains Retargeting Management Services:
- Account set up – implementation of the tracking code on your website
- Ad creation – multiple custom ads set up for each campaign
- Weekly dashboard reporting
- Facebook or network ad distribution
- Ad monitoring and optimization – replace ads that are not performing
- Conversion and click-through tracking – conversion tracking code installed