An outdoor marketing blog with a mix of information about web design, logo design, organic SEO, branding, new projects, company hunting trips, and marketing tips on how to run your outdoor business more efficiently.
January 2020 Google Core Update
January 31, 2020 by Ryan Trask
Searchengineland.com reported back on January 13th that Google was rolling out a new core update - the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. Now that the Google January 2020 core update is mostly rolled out, several data providers are reporting what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites.Read More
Likes vs Leads: Will Social Media Dependency Kill Your Hunting Business?
August 23, 2019 by A.J. Davidson
We’ve all witnessed it on social media. Typically observed in the middle of the year once Spring hunting and trade show seasons have come to an end, and outfitters have had time to begin filling out their schedules for the upcoming Fall & Winter hunting seasons. If you're still unclear with where we are going with this, please reference the screen shot image that is featured with this introduction.Read More
Why You Shouldn’t Do Searches For Your Google Ads or Search Your Own Keywords
April 29, 2019 by Ben Holbrook
This may seem obvious but if you search for your ads, STOP DOING IT & do not click on them. You are depleting your ad budget and hurting your quality score, which will increase your cost per click. When you click on your own ad, without spending a significant amount of time on your website or close the window, it hurts the quality score of your Google Ads account and the Ad Rank for your ads.Read More
Why am I not seeing my search ads in Google?
April 24, 2019 by Ben Holbrook
The great thing about Google Ads is the ability to quickly get your products seen on the first page of Google. A Google Ads account can be set up in one day and your product ads can be showing on the top of the front page in search the next day, or even that afternoon.Read More
What is the story with Yelp in 2019?
April 09, 2019 by Ryan Trask
When Yelp went public in 2012, the popularity of the review site was quickly growing and its stock soared. But it’s been a rocky road since then as advertisers fled the platform and as competition has increased from Google, Facebook and others. Watch the 12 minute video to hear the story of Yelp and learn why the company has lost its 5-star rating.Read More