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Outdoor marketing articles with a mix of information about website development, branding, SEO and marketing tips on how to run your business more efficiently.

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Are Reviews Important For Small Businesses?

Are Reviews Important For Small Businesses?

September 24, 2020 by

Why Are Reviews Important for Small Businesses - On the surface the answer is pretty obvious. Reviews give prospects a view of whether or not your business does a good job. 3rd party reviews like Google or Facebook are impartial and add additional weight, as the business owner has no control over what reviews are displayed.

Reviews increase search rankings directly and indirectly.

Reviews build authority for your business and website, helping to increase your rankings in search.

Reviews can also increase click through, website traffic, and other ranking factors that can improve search rankings, and more importantly, conversions.

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I Got A Buddy Who Does Websites

I Got A Buddy Who Does Websites

August 06, 2020 by

This entry begins with sharing the pain felt by so many small business owners who decide to assume the risk that comes with entrusting a friend, peer, client, colleague, or "friend of a friend's kid who went to college for web design" to manage the overall digital strategy for marketing their business on the internet.

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Does Email Marketing Work For Small Businesses?

Does Email Marketing Work For Small Businesses?

June 15, 2020 by

Email marketing is one of the most effective sales and communication tools for small businesses. From hunting and fishing lodges to dog breeders, sending an e-newsletter is a cost-effective way to communicate with current customers and qualified prospects.

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Domain Registry and Domain Listing Scams

Domain Registry and Domain Listing Scams

May 01, 2020 by

I have written in the past on postal mail domain name scams and postal mail website backup scams. We get clients asking us if these scam letters are legitimate at least a handful of times a month. My answer is usually the same to customers. What is the name of the company that sent the letter?

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Do Google Ads or PPC Work For Hunting & Fishing Lodges?

Do Google Ads or PPC Work For Hunting & Fishing Lodges?

March 24, 2020 by

Do Google Ads or PPC Work For Hunting & Fishing Lodges? Absolutely! Google Ads, formally known as Google AdWords, is ideal for seasonal businesses like hunting and fishing lodges.

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January 2020 Google Core Update

January 2020 Google Core Update

January 31, 2020 by

Searchengineland.com reported back on January 13th that Google was rolling out a new core update - the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. Now that the Google January 2020 core update is mostly rolled out, several data providers are reporting what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites.

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