An outdoor marketing blog with a mix of information about web design, logo design, organic SEO, branding, new projects, company hunting trips, and marketing tips on how to run your outdoor business more efficiently.
Likes vs Leads: Will Social Media Dependency Kill Your Hunting Business?
August 23, 2019 by A.J. Davidson
We’ve all witnessed it on social media. Typically observed in the middle of the year once Spring hunting and trade show seasons have come to an end, and outfitters have had time to begin filling out their schedules for the upcoming Fall & Winter hunting seasons. If you're still unclear with where we are going with this, please reference the screen shot image that is featured with this introduction.
With an active, extensive social media outreach and hundreds of photos featuring clients placed alongside successful harvests, one might ask, “Why is a hunting outfitter claiming to provide a premium service resorting to last minute solicitation of social media followers in order to operate their first-class operation?” Is it the exclusivity of the type of hunts being offered or the remote location of the outfitter, or is it the questionable legitimacy of the outfitter who posted this “Hunt of a Lifetime” opportunity on Facebook or Instagram? Besides, anyone can claim to be anything they want to be on social media, right?
Why You Shouldn’t Do Searches For Your Google Ads or Search Your Own Keywords
April 29, 2019 by Ben Holbrook
This may seem obvious but if you search for your ads, STOP DOING IT & do not click on them. You are depleting your ad budget and hurting your quality score, which will increase your cost per click. When you click on your own ad, without spending a significant amount of time on your website or close the window, it hurts the quality score of your Google Ads account and the Ad Rank for your ads.Read More
Why am I not seeing my search ads in Google?
April 24, 2019 by Ben Holbrook
The great thing about Google Ads is the ability to quickly get your products seen on the first page of Google. A Google Ads account can be set up in one day and your product ads can be showing on the top of the front page in search the next day, or even that afternoon.Read More
What is the story with Yelp in 2019?
April 09, 2019 by Ryan Trask
When Yelp went public in 2012, the popularity of the review site was quickly growing and its stock soared. But it’s been a rocky road since then as advertisers fled the platform and as competition has increased from Google, Facebook and others. Watch the 12 minute video to hear the story of Yelp and learn why the company has lost its 5-star rating.Read More
Tracking Down A Client's Domain Name
March 21, 2019 by Ryan Trask
Some days I seriously feel like I'm Fred Jones tracking down a ghost with my ol' pal Shaggy (A.J. Davidson) and Scooby-Doo rollin' in the Mystery Machine. I am surprised by the amount of businesses running in the dark about where or what is going on with their domain name or website host. Most small businesses trust their website company, consultant, buddy, webmaster, or whatever you call it.Read More