Marketing

Why Are Reviews Important for Small Businesses - On the surface the answer is pretty obvious. Reviews give prospects a view of whether or not your business does a good job. 3rd party reviews like Google or Facebook are impartial and add additional weight, as the business owner has no control over what reviews are displayed.

Reviews increase search rankings directly and indirectly.

Reviews build authority for your business and website, helping to increase your rankings in search.

Reviews can also increase click through, website traffic, and other ranking factors that can improve search rankings, and more importantly, conversions.

This entry begins with sharing the pain felt by so many small business owners who decide to assume the risk that comes with entrusting a friend, peer, client, colleague, or "friend of a friend's kid who went to college for web design" to manage the overall digital strategy for marketing their business on the internet.

Email marketing is one of the most effective sales and communication tools for small businesses. From hunting and fishing lodges to dog breeders, sending an e-newsletter is a cost-effective way to communicate with current customers and qualified prospects.

I have written in the past on postal mail domain name scams and postal mail website backup scams. We get clients asking us if these scam letters are legitimate at least a handful of times a month. My answer is usually the same to customers. What is the name of the company that sent the letter?

Do Google Ads or PPC Work For Hunting & Fishing Lodges? Absolutely! Google Ads, formally known as Google AdWords, is ideal for seasonal businesses like hunting and fishing lodges.

We’ve all witnessed it on social media. Typically observed in the middle of the year once Spring hunting and trade show seasons have come to an end, and outfitters have had time to begin filling out their schedules for the upcoming Fall & Winter hunting seasons. If you're still unclear with where we are going with this, please reference the screen shot image that is featured with this introduction.