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The great thing about Google Ads is the ability to quickly get your products seen on the first page of Google. A Google Ads account can be set up in one day and your product ads can be showing on the top of the front page in search the next day, or even that afternoon.

Our usual phone call with a new/current client is a comment about how is my competition achieving rankings and how can I achieve the same thing?

The fact is, Google has switched to a mobile-first index, because Google users are using Mobile phones more than their desktop computers. It's just that simple. Look at your friends, family and colleagues. How are they viewing websites, shopping online and what devices are they using?

This is by far the most common question and/or statement we get both from current customers and potential customers. Clients as me all the time why isn't my website showing up in Google on the first page anymore? It's at this point I have to ask a series of questions and even ask what exact terms they are even searching or that they feel they need to rank for.

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices and could possibly be up to 60 percent. This begs the question, if your website isn't mobile, why haven't you converted it to mobile / reponsive yet?