Ben Holbrook

March 20, 2023 by Ben Holbrook

Is attending a sports show a good investment for hunting or fishing lodges & outfitters?

As with many things, it depends. But for most lodges and outfitters, there are better ways to invest your marketing dollars.

Attending a sports show like Dallas Safari Club or SCI requires a sizable investment, which normally makes difficult to get a return on your investment. You need to purchase booth space, booth materials and furniture, pay for travel, meals and lodging, etc. Not to mention the time you and your staff spend sitting in a booth for 3 or 4 days.

At 3plains, we specialize in digital marketing strategies that require less investment of your time and marketing dollars, with higher returns. A digital marketing campaign also offers the ability to track results in a way that shows exactly how much it is benefitting your business, whereas results from sports shows and conventions tend to be hard to quantify.

September 10, 2021 by Ben Holbrook

Almost everyone has a mobile phone and keeps it within arm’s reach throughout the day. 90% of all texts are also read within the first 5 minutes, making text marketing a powerful tool to reach your audience. SMS marketing is also permission-based. You’re only communicating to a highly targeted group of people who really care about your business and what it has to say.

December 11, 2020 by Ben Holbrook

As a 3plains client, we feel it’s important to do our best to keep you informed about issues that can arise with your website, marketing or email. Our website platform is very secure, but as with any website platform, there are times when spam does get through.

September 24, 2020 by Ben Holbrook

Why Are Reviews Important for Small Businesses - On the surface the answer is pretty obvious. Reviews give prospects a view of whether or not your business does a good job. 3rd party reviews like Google or Facebook are impartial and add additional weight, as the business owner has no control over what reviews are displayed.

Reviews increase search rankings directly and indirectly.

Reviews build authority for your business and website, helping to increase your rankings in search.

Reviews can also increase click through, website traffic, and other ranking factors that can improve search rankings, and more importantly, conversions.

June 15, 2020 by Ben Holbrook

Email marketing is one of the most effective sales and communication tools for small businesses. From hunting and fishing lodges to dog breeders, sending an e-newsletter is a cost-effective way to communicate with current customers and qualified prospects.