Put it on a Napkin (if you have to)
Often our clients are afraid to share their ideas with us, because they think their concept will look silly, or wont make sense if they draw it themselves. I've been drawing my entire life, and almost everytime someone sees me drawing and cares to comment, the fact that they CAN'T draw comes up. It may seem weird, embarrassing, or outright impossible to draw a picture for the guy who draws pictures, but I'm here to tell you they make all the difference in the world.
No matter how crude or rudimentary you think your drawings might be, they are a gold mine to designers like us. Getting you're great ideas out of your head and onto something we can look at it can often be the hardest part. But it's worth it!
The Original Drawing
This logo concept for Northeast Archers was drawn up by Chris Ward's wife on the bottom corner of some office memo, and photographed with a cellphone. The concept was spot on, and we couldn't wait to get started with the idea.
We took their concept and ran with it. Once I saw her drawings I made one of my own, and got the guys at Northeast Archers to sign off on it. It was still 100% their concept... just fleshed out a little.
The Final Logo
From there everything went into the computer and I went to work drawing the letters and the arrowhead in digital vector format. Then came the ghosting in of a compass rose to seal the deal.
Don't doubt yourself, or your ideas, and don't be afraid to share them. If we wouldn't have had their drawings to go by, this project might have gone very differently. At the very least it would have taken longer, and been more difficult to complete.
We love your concepts, and your drawings. They're always more helpful than you think they'll be! Send them in, on paper or last nights bar napkin if you have to. If the idea is there, we'll get it.
Posted in: Logo Design, Branding