In times of fierce competition, every company needs to maintain and promote its identity, reward and inspire valued customers, and motivate hard-working staff. What medium allows you do all these things cost effectively? The answer is: promotional merchandise.
Whether you're giving away key rings and pens at a special event, showing customers your appreciation by giving them a t-shirt or hat, or sending out an innovative mail pieces to potential customers, it's the piece of merchandise–the gift–that will have the biggest impact on the recipient. Promotional merchandise gets results and is one of the most effective ways to reach your target audience. But there are potential pitfalls to using merchandise, and it's best to stick to a few 'golden rules' before you embark.
Apparel: Sweatshirts, Hats & Shirts
First, you should think about what you want to achieve from the campaign. Is the purpose to increase sales, encourage brand loyalty, publicize a new product or service, or simply to say thank you to customers or staff? Your ultimate goal, and the characteristics of your target audience, will have a bearing on what sort of gift you select. The piece of merchandise should be appropriate to the people you are trying to communicate with and relevant to their lifestyles and aspirations.
Logo Design for Apparel
Another area that can be filled with problems is color matching and logo reproduction. Almost without exception, every piece of promotional merchandise will feature the logo of the brand or company that is giving the gift, and so color matching is a crucial consideration. Your logo is your lifeblood, the instantly recognizable symbol of your company or brand, so it must be protected. Be sure that you supply your merchandise supplier with clear artwork in the appropriate format to ensure your logo is accurately reproduced.
However, while matching a product to the exact pantone color of your logo might be desirable, it is not always possible. The same pantone number can be used on paper, nylon, cotton and plastic, but it will reproduce differently because absorbency levels vary from material to material. Consequently, most suppliers will only offer to 'match as close to a pantone reference as possible'. Therefore, if you are using the same pantone reference across a range of products, make sure you see samples before you order the product- that way you can make changes at a time when the cost element is at its lowest.
License Holder & Decals
Hand out sleeves for your customers with their hunting licenses. Or better yet let them show off support for your business every time they use their vehicle with a high quality decal
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