Pheasants Forever Unveils Refreshed Brand Identity and Logos
Pheasants Forever (PF), North America’s leader in upland habitat conservation efforts, unveiled a refreshed brand identity and logos to inspire and exemplify a unified effort for wildlife habitat conservation amongst its members, partners, and supporters. This evolution – the first official change to the organization’s brand in the history of Pheasants Forever dating back to 1982 – sets the stage for greater organizational presence, member engagement, and mission growth throughout the country.
“The new logo, icons, wordmarks, and colors are more than a visual update—it’s a sign of our continued evolution as a leader in habitat conservation, forever” said Bob St. Pierre, Chief Marketing & Communications Officer for Pheasants Forever. “Just as our habitat accomplishments, membership and overall impact have grown exponentially over the past 43 years, we’ve identified the need to evolve our brand identity alongside these metrics.”
This transition was developed in concert with Pheasants Forever’s recently updated 2026 Strategic Plan while using the guidance of internal and external designers, chapter volunteers, and the pro bono expertise provided by the industry-leading brand consultants at Joe Smith.
Key features of the new brand identity include:
- A continued focus on the organization’s namesake and iconic bird, the ring-necked pheasant, while updating the design to reflect a flushing rooster and hen.
- A shared rooster and hen wing set within the logo, symbolizing a unified vision among members, partners, and supporters for habitat conservation efforts.
- The recognizable spur of a rooster prominently displayed in the letter “P” of the Pheasants Forever wordmark
- The wingtips of our favorite upland birds match the serifs on the logo wordmark.
- New brand colors - “Big Bluestem Orange” and “Prairie Gold,” are representative of the grassland vistas where ringnecks thrive.
How this Affects Pheasants Forever 3plains Customers
We will be systematically rolling out the new brand on all of our Pheasants Forever chapter websites in 2025 automatically for our customers at no additional cost. Any questions, please let us know.
Additional Reading:
https://pheasantsforever.org/brand
Posted in: Branding