Outdoor marketing articles with a mix of information about website development, branding, SEO and marketing tips on how to run your business more efficiently.
Does Email Marketing Work For Small Businesses?
June 15, 2020 by Ben Holbrook
Email marketing is one of the most effective sales and communication tools for small businesses. From hunting and fishing lodges to dog breeders, sending an e-newsletter is a cost-effective way to communicate with current customers and qualified prospects.Read More
Domain Registry and Domain Listing Scams
May 01, 2020 by Ryan Trask
I have written in the past on postal mail domain name scams and postal mail website backup scams. We get clients asking us if these scam letters are legitimate at least a handful of times a month. My answer is usually the same to customers. What is the name of the company that sent the letter?Read More
January 2020 Google Core Update
January 31, 2020 by Ryan Trask
Searchengineland.com reported back on January 13th that Google was rolling out a new core update - the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. Now that the Google January 2020 core update is mostly rolled out, several data providers are reporting what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites.Read More
Likes vs Leads: Will Social Media Dependency Kill Your Hunting Business?
August 23, 2019 by Ryan Trask
We’ve all witnessed it on social media. Typically observed in the middle of the year once Spring hunting and trade show seasons have come to an end, and outfitters have had time to begin filling out their schedules for the upcoming Fall & Winter hunting seasons. If you're still unclear with where we are going with this, please reference the screen shot image that is featured with this introduction.Read More
Why You Shouldn’t Do Searches For Your Google Ads or Search Your Own Keywords
April 29, 2019 by Ben Holbrook
This may seem obvious but if you search for your ads, STOP DOING IT & do not click on them. You are depleting your ad budget and hurting your quality score, which will increase your cost per click. When you click on your own ad, without spending a significant amount of time on your website or close the window, it hurts the quality score of your Google Ads account and the Ad Rank for your ads.Read More