SEO / SEM
A search engine optimization blog for hunting outfitters, guides and lodges to help their internet marketing presence. 3plains has been performing organic SEO since 2001 for the hunting, fishing and outdoor industry.
I Have A Buddy Who Does Websites
August 06, 2020 by Ryan Trask
This entry begins with sharing the pain felt by so many small business owners who decide to assume the risk that comes with entrusting a friend, peer, client, colleague, or "friend of a friend's kid who went to college for web design" to manage the overall digital strategy for marketing their business on the internet.
Do Google Ads or PPC Work For Hunting & Fishing Lodges?
March 24, 2020 by Ben Holbrook
Do Google Ads or PPC Work For Hunting & Fishing Lodges? Absolutely! Google Ads, formally known as Google AdWords, is ideal for seasonal businesses like hunting and fishing lodges.
January 2020 Google Core Update
January 31, 2020 by Ryan Trask
Searchengineland.com reported back on January 13th that Google was rolling out a new core update - the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. Now that the Google January 2020 core update is mostly rolled out, several data providers are reporting what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites.
Why You Shouldn’t Do Searches For Your Google Ads or Search Your Own Keywords
April 29, 2019 by Ben Holbrook
This may seem obvious but if you search for your ads, STOP DOING IT & do not click on them. You are depleting your ad budget and hurting your quality score, which will increase your cost per click. When you click on your own ad, without spending a significant amount of time on your website or close the window, it hurts the quality score of your Google Ads account and the Ad Rank for your ads.
Bye Bye Google+
February 01, 2019 by Ryan Trask
The Google+ social media network never really took off, and never earning the buzz that was once forecasted for it. The main areas of the site that flourished and grew in user engagement were Photos, Communities and Collections. A personally believe a large majority of the users didn't even know what the hell the network even was. Either way, goodbye Google+ and I'm glad. Another terrible social media product that ended up like MySpace.
Gain on your Competition through Proper SEO Techniques
December 21, 2018 by Ryan Trask
Our usual phone call with a new/current client is a comment about how is my competition achieving rankings and how can I achieve the same thing?
How Much Should You Budget for SEO Services?
October 10, 2018 by Ryan Trask
We have been pretty busy here during Q3 at 3plains, so I figured I would at least post a good article. I read a variety of SEO, marketing and industry related online publications and this point jumped out at me and I thought was quite relevant to 3plains customers - A recent survey reported that less than half of all small businesses have an SEO budget.
3plains Welcomes Our Last Month's New Customers
July 23, 2018 by Ryan Trask
3plains is welcoming our latest and last month's website customers. The summer has been hot with new websites thanks to 3plains. In the months of June & July we have launched over 15 websites, almost two a week, but we're just getting started giving our customers sleek new mobile friendly websites.
I can't find my website in a Google search. What's the problem?
May 03, 2017 by Ryan Trask
This is by far the most common question and/or statement we get both from current customers and potential customers. Clients as me all the time why isn't my website showing up in Google on the first page anymore? It's at this point I have to ask a series of questions and even ask what exact terms they are even searching or that they feel they need to rank for.
Search Stats: Nearly 60% of searches now from mobile devices
March 30, 2017 by Ryan Trask
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices and could possibly be up to 60 percent. This begs the question, if your website isn't mobile, why haven't you converted it to mobile / reponsive yet?
Google Algorithm Update Fred [March 8th Unconfirmed Update]
March 20, 2017 by Ryan Trask
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a major algorithmic update that affects search results in significant ways. This last major Google update dubbed Fred appears to be one of those major Google algorithmic updates.
The Ever-Changing World of Website Design
December 22, 2016 by Ryan Marincovich
The Pharma Hack & SEO Implications
September 29, 2016 by Ryan Trask
We usually have multiple projects going at once and I'm one of the multiple 3plains employees who are working on any given project at one time. Typically I'm involved with the setup, the launch and the search engine marketing side of projects. For this project, my employee had noted in the initial project ticket that when this new client had signed on, that his rankings were not what they used to be - in fact "terrible" was the word used multiple times.
11 Most Common On-Site SEO Issues
July 21, 2016 by Ryan Trask
If you want your website to rank well in Google and the other search engines, it's necessary you understand the basics first. SEM Rush collected anonymous data on 100,000 websites and 450 million pages using SEMrush’s Site Audit tool to determine top SEO issues and how many websites these issues affect.
Changing Web Companies
June 08, 2016 by Ryan Trask
For some clients, changing web companies is and can be a miserable and gut-wrenching experience - how to tell your old company you are firing them and then hoping your new web company actually can deliver what they say they can and are going to do.
Cheap SEO Is a Complete Waste of Time & Money
October 30, 2015 by Ryan Trask
Every week, we phone calls from business owners needing SEO and attempting to understand what SEO ultimately costs. We have found these business owners call us and either think we are way too expensive, get incorrect information or got fed a line of bullshit by another company of what it costs or what goes into SEO.
Mobile Friendly Website Example
June 23, 2015 by Ryan Trask
We did hear from several of our customers asking about what is all entailed with moving their website over to a mobile friendly design and what makes a website "mobile friendly". So let's take a look at one of our fishing website design customers Aabsolute Charters who moved their website over to a mobile friendly design last week.
Unrealistic SEO Expectations
December 30, 2014 by Ryan Trask
With all the changes we've seen in the field of SEO in recent years, as a client, you need to think differently when it comes to expectations with SEO. If you don't, more than likely you will be going down the path burning through SEO after SEO, after SEO.
Recovering from a Google penalty
August 29, 2013 by Ryan Trask
We recently had a Arkansas waterfowl hunting outfitter call us looking for a new website. He let us know that he had his website since 1996 and he had received a lot of business from his website - up until summer of 2012. After summer 2012, he said the calls just stopped coming in. Not only that, he was not even ranking in the first 500 SERP's in Google. Wow, not good; but not the first time we have seen this.
comScore May 2012 Search Engine Rankings
June 19, 2012 by Ryan Trask
RESTON, Va., June 13, 2012 -- /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted.
SEO Pricing Apples to Apples
May 15, 2012 by Ryan Trask
We get a lot of phone calls about SEO and what things cost. I wanted to take the time to write a post for potential 3plains customers on what they should expect on SEO pricing from 3plains, how to compare other SEO companies and what questions to ask your potential SEO company.
September 12, 2010 by Ryan Trask
Google instant is out. What is Google instant? Predictive Search. Should you activate Google Instant Search, you'll start seeing search results as soon as you start typing. You'll also be shown a range of possible queries in grey to refine your options, all before you ever hit the "Search" button.
August 24, 2010 by Ryan Trask
We build a lot of websites and after we launch the website, typically the next questions are: I couldn't find us in the search engines?, I couldn't find our website searching our name?, I couldn't find us searching "XYZ Keywords" or "XYZ Phrase"?, Why are we not on the first page for "XYZ Phrase"?, Can you get us on the first page in the search engines?